Lynex Labs is a web development company and when they approached us, they weren’t looking for an elaborate symbol. They wanted a bold, modern identity that would feel confident, memorable and aligned with their technology-focused vision. Instead of adding unnecessary complexity, we focused on creating meaning within simplicity.
The custom X incorporates a negative space “>” symbol, representing progress, innovation and moving forward. Combined with a geometric wordmark and a subtle period that gives the identity a contemporary digital feel, the result is a logo that’s clean, distinctive and built for long-term recognition